Sell It Today vs. Kajabi: A Quick Summary
Kajabi is an excellent platform for experts, coaches, and creators who want to sell courses, memberships, coaching, and digital products in an easy-to-manage environment. Its official messaging emphasizes the integration of the website, products, email, community, checkout, and delivery.
Sell It Today takes that promise a step further. While Kajabi remains very strong in monetizing expertise, SIT positions itself as a Business OS designed to replace the overall fragmentation of the SaaS stack: CRM, landing pages, automations, email, SMS, calendar, LMS, payments, and dashboards, all within the same system.
In summary:
- Kajabi = an all-in-one platform heavily geared toward creators, coaching, courses, and digital products
- Sell It Today = a Business OS designed to manage a unified digital business more broadly
If your priority is to sell your expertise within a clear framework focused on training and coaching, Kajabi is a strong choice. If your challenge has become the fragmentation of multiple business tools, SIT has a broader scope.
The Real Problem: The Hidden Cost of Fragmentation
The issue isn’t just “which platform has the most features?”
The real issue is often: how many tools do you need to piece together just to keep your business afloat?
Many digital experts and entrepreneurs start with a central platform, then gradually add:
- a more advanced CRM
- an appointment scheduling tool
- an SMS system
- a workspace
- a management dashboard
- more complex automations
- sometimes even a tool for e-signatures, collaboration, or Finance
At first, each addition seems logical. Eventually, the tech stack becomes fragile.
The result:
- customer data is scattered across multiple locations
- automations become harder to maintain
- software costs pile up
- performance slows down
- the team works across multiple interfaces
Your business isn’t complicated. Your tools are.
This is precisely the problem Sell It Today aims to solve with its “Business OS” approach: replacing a patchwork of tools with a more cohesive, easier-to-understand, and faster-to-operate system.
Introducing Sell It Today
Sell It Today is an all-in-one B2B SaaS platform designed to centralize operations for entrepreneurs, agencies, and digital businesses. Sell It Today (SIT) is conceived as a unified hub integrating CRM, funnel builder, email marketing, SMS, booking calendar, LMS, payments, dashboards, electronic signatures, and other complementary components.
The product promise is clear: a platform to sell and manage everything.
The idea is not just to bring multiple features under one roof, but to ensure that the modules share the same data:
- leads generated from web pages are fed into the CRM
- automations use the same segmentation logic
- payments can trigger access or actions
- dashboards drive activity across multiple modules
- workflows connect acquisition, conversion, delivery, and follow-up
SIT aims to reduce cumulative SaaS costs, improve execution speed, and provide a more cohesive dashboard for the business.
Introducing Kajabi
Kajabi is an all-in-one platform designed for creators, coaches, and expert-led businesses. Its official positioning highlights the ability to manage websites, digital products, email marketing, communities, checkout, payments, and delivery all within a single environment.
Kajabi also emphasizes that it replaces a “patchwork of tools” with a unified system. The brand very clearly targets expertise-based businesses: courses, memberships, coaching, communities, and digital products.
This is a strength. Kajabi doesn’t try to be everything to everyone. It’s particularly straightforward for a creator who wants to:
- build a website
- sell a product or service
- host a program
- send emails
- process payments
- deliver content in a clean, organized environment
In other words, Kajabi is excellent when your business is fundamentally a content, training, coaching, or community-based business.
Detailed Comparison
CRM
SIT offers a structured CRM designed to serve as a cross-functional single source of truth. The CRM is built to centralize data on customers, prospects, sales history, tags, segmentation, pipelines, and interactions from the LMS, sales funnels, purchases, webinars, and other modules.
Kajabi, on the other hand, positions itself more as a creator business platform than as a deeply sales-oriented CRM. It manages audiences, contacts, products, automations, and offers, but does not offer the same “rich sales pipeline + cross-functional CRM dashboard” approach as SIT. Its official messaging remains focused on “products, audience, marketing, and client delivery in one system.”
The distinction is simple:
- Kajabi: highly effective for managing an audience, customers, offers, and the delivery of expertise
- SIT: more effective if you want a central CRM to manage multiple aspects of your business
Funnels
Kajabi lets you create websites, landing pages, and marketing funnels. Its official and editorial content highlights the website builder, landing pages, sales pipelines, and digital product sales, all within a single platform.
SIT also offers a funnel/page builder, but within a broader framework: landing pages, funnels, forms, workflows, CRM integration, payments, tracking, and other modules. The builder isn’t isolated; it’s part of a more comprehensive system.
Therefore:
- Kajabi is excellent for creators who want a website, landing pages, and a way to monetize their expertise
- SIT becomes more appealing when pages need to integrate into a broader business environment
Marketing Automation
Kajabi integrates marketing and automation tools. Its official pitch emphasizes that the platform connects audience, products, marketing, and delivery. Its content also mentions email campaigns, pipelines, and workflows integrated to support creators’ growth.
SIT takes the concept of cross-module automation a step further. Workflows are designed to connect CRM, web pages, email, SMS, payments, calendars, LMS, and dashboards. This not only automates marketing but also helps orchestrate a broader part of the business.
In summary:
- Kajabi effectively automates the creator business
- SIT aims to automate the entire operational system
Business Management
Kajabi is excellent for managing a knowledge-based business. Its approach is very clear: products, marketing, payments, community, and delivery, all within a single dashboard.
SIT, on the other hand, offers a broader promise of an operational dashboard. Sell It Today provides customizable dashboards, roles, unified navigation, universal search, KPI tracking, cross-functional CRM, workflows, payments, and other business modules.
This is probably where the difference is most apparent:
- Kajabi = very strong at managing an expert/creator business
- SIT = broader ambition for comprehensive business management
Kajabi highlights checkout, pricing, subscriptions, one-time payments, plans, upsells, downsells, order bumps, affiliate tools, lower transaction costs, and faster payouts via Kajabi Payments.
It’s solid for selling offers, courses, coaching, and digital products.
Sell It Today takes the financial aspect a step further. The platform offers a payment infrastructure connected to CRM, sales funnels, LMS, e-commerce, calendars, and dashboards, with a more integrated approach to financial management.
If your main need is “checkout + payments + digital products,” Kajabi delivers on its promise very well. If your need shifts to “connecting Finance, operations, CRM, and automation within a single system,” SIT has a more ambitious positioning.
Pricing
Here’s a simplified breakdown of the pricing.
| Plan | Sell It Today | Kajabi |
|---|---|---|
| Starter / Entry-Level | €37/month | $179/month (monthly) or $143/month (annual) (Basic) |
| Intermediate Plan | €97/month | $249/month (monthly) or $199/month (annual) (Growth) |
| Advanced Plan | €347/month | Higher-tier Kajabi plans depending on Pro offerings / plan upgrades |
The Sell It Today pricing structure is €37, €97, and €347 per month.
The official Kajabi pricing page currently lists a Basic plan at $179/month (monthly) or $143/month (annual), and a Growth plan at $249/month (monthly) or $199/month (annual). Kajabi also announced in Q4 2025 pricing changes taking effect in January 2026 for certain existing users, confirming that prices have recently changed.
Key takeaway:
- Kajabi is a premium platform and stands by that
- SIT has a much lower entry price point within your current strategy
This doesn’t automatically mean that SIT “is better because it costs less,” but the difference in entry cost is significant.
Pros and Cons
Sell It Today
Strengths
- Clear “Business OS” positioning
- Integrated CRM, landing pages, email, SMS, calendar, LMS, payments, and dashboards
- Potential reduction in the number of tools
- More holistic view of the business
- More accessible entry-level pricing within your current strategy
Limitations
- Broader positioning, so potentially more challenging to grasp than a highly specialized, creator-first tool
- May seem more feature-rich than necessary for a creator who simply wants to sell courses or coaching
Kajabi
Strengths
- Very strong for courses, memberships, coaching, and digital products
- Clear positioning for expert-driven businesses
- Website, email, checkout, products, community, and payments all in one environment
- Consistent all-in-one experience for creators
Limitations
- High entry price
- Less focused on a CRM dashboard or overall business management than a Business OS
- May require additional tools if your business extends beyond the creator/coaching/course model
Which tool should you choose?
Choose Sell It Today if:
- you already use multiple SaaS tools
- you want to centralize CRM, web pages, automations, payments, and business management
- you’re looking for a system that’s more comprehensive than a simple creator platform
- you’re already experiencing the friction of fragmentation
Choose Kajabi if:
- you’re primarily a creator, coach, trainer, or expert
- your priority is selling courses, memberships, coaching, or digital products
- you’re looking for a well-defined premium platform to monetize your expertise
In short:
- problem = selling and delivering expertise efficiently → Kajabi excels here
- problem = a fragmented tech stack that slows down your entire business → SIT becomes a better fit
Why Sell It Today Is a Business OS
Kajabi is already a unified platform. It’s important to acknowledge that honestly.
But Sell It Today aims to occupy an even broader category.
Where Kajabi primarily unifies the expertise business, SIT aims to unify the digital business as a whole:
- acquisition
- conversion
- customer relations
- automation
- payment
- delivery
- management
The difference, therefore, isn’t just functional. It’s structural.
SIT aims to become the system layer of the business.
Not simply a creator’s central tool.