Sell It Today vs. ClickFunnels: A Quick Overview
ClickFunnels is primarily a funnel-building and online sales platform. It emphasizes quick funnel creation, conversion pages, a CRM integrated into the funnel, email marketing, courses, and certain e-commerce features.
Sell It Today takes the concept of unification a step further. The platform is designed as a Business Operating System: CRM, web pages, email, SMS, calendar, LMS, payments, dashboards, e-signatures, and automations are all built to work together within a single environment.
In summary:
- ClickFunnels = excellent tool focused on sales funnels
- Sell It Today = unified platform for managing your entire digital business
If your top priority is the funnel itself, ClickFunnels remains a strong choice. If your challenge has become the fragmentation of your SaaS stack, Sell It Today offers a more cohesive solution.
The Real Problem: Your Business Isn’t Complicated, Your Tools Are
Most digital businesses don’t suffer from a lack of tools.
They suffer from having too many.
An entrepreneur, a trainer, or an agency often ends up accumulating:
- a funnel builder
- a CRM
- an email marketing tool
- a booking calendar
- a course platform
- an automation tool
- a payment processor
- sometimes even a separate dashboard or workspace
On paper, each tool “does its job very well.” In practice, however, every new addition also creates a new interface, a new subscription, a new product logic, and a new integration debt.
That’s where the problems begin:
- A lead fills out a form but isn’t properly tracked in the CRM
- A payment goes through, but member access isn’t triggered as expected
- An email sequence doesn’t use the same data as the sales pipeline
- the team works across multiple dashboards without a single source of truth
So the problem isn’t just the cost of software. It’s also operational fatigue.
Every connector you add becomes a point of failure.
Your data is everywhere… and therefore nowhere.
This is precisely what sets Sell It Today apart: not adding “yet another tool,” but replacing a fragmented stack with a more cohesive system.
Introducing Sell It Today
Sell It Today is an all-in-one B2B SaaS platform designed to centralize the operations of entrepreneurs, experts, agencies, and digital companies. Sell It Today is a centralized hub that integrates CRM, funnel builder, email, SMS, calendar, LMS, payments, dashboards, and other business modules into a single experience.
The promise isn’t to win a “feature-for-feature” battle against every specialist. The promise is to reduce fragmentation:
- fewer tools
- fewer interfaces
- fewer fragile integrations
- faster execution
The core modules are native, consistent, and share the same data. The CRM can interact with funnels, payments, the LMS, automations, and dashboards. The goal is simple: what you create, what you sell, and what you track all remain connected within a single system.
SIT also offers plans at €37, €97, and €347 per month, with a progressive scaling model and add-ons based on usage.
Introducing ClickFunnels
ClickFunnels is a platform that has historically focused on creating sales funnels. On its homepage, the brand highlights five main pillars: funnels, store, CRM, email marketing, and online courses.
The value proposition remains very clear: to help entrepreneurs convert their traffic into customers using funnels optimized for conversion. ClickFunnels also highlights a CRM “inside your funnels,” featuring capabilities such as Appointments, Opportunities, Message Hub, Affiliate Center, and Landing Pages.
The platform is therefore more than just a page builder. It has clearly evolved into a more comprehensive marketing environment. That said, its core focus remains closely tied to funnels and online sales, which is also its strength.
In other words:
- ClickFunnels excels when the main focus is on creating funnels
- Sell It Today shines when the real challenge is dealing with a pile of tools
Detailed Comparison
CRM
ClickFunnels offers a CRM integrated into its funnels. The official promise is to manage leads and customers directly from within the ClickFunnels environment, complete with an opportunity pipeline, appointment scheduling, and automated follow-ups.
This is useful if your business model revolves primarily around funnels and sales sequences.
Sell It Today takes a more systemic approach. Its CRM is designed to be the platform’s cross-functional source of truth: contacts, opportunities, history, tags, segmentation, pipelines, and cross-module interactions. Sell It Today explicitly proposes that the CRM centralize data from funnels, the LMS, purchases, webinars, lead generation, and other modules.
The distinction is important:
- ClickFunnels CRM: highly consistent within a funnel-first approach
- SIT CRM: more consistent within a business-wide framework
If your primary goal is to track a sales cycle tied to your pages and sequences, ClickFunnels is a strong choice. If you’re looking for a more centralized data dashboard for your entire business, SIT offers a broader scope.
Funnels
This is where ClickFunnels has historically been strongest.
The brand positions itself as a leader in funnel builders, with a focus on simplicity, speed, and conversion. Its editor and ecosystem were designed from the ground up to build effective sales funnels.
Sell It Today also includes a funnel/page builder, but with a different approach. The module is designed to connect natively to CRM, payment systems, LMS, workflows, and tracking. Sell It Today emphasizes a builder focused on landing pages, funnels, forms, tests, automations, and cross-module integrations.
The difference, therefore, isn’t “which one has a builder?”, since both do.
The real difference is:
- ClickFunnels optimizes the funnel environment
- SIT integrates the funnel into a broader system
Marketing Automation
ClickFunnels offers email marketing and automations within its platform, with a workflow closely tied to the funnel journey and conversion. The inclusion of a CRM, appointments, a message hub, and marketing tools shows that the platform has clearly strengthened its automation capabilities.
Sell It Today takes the concept of cross-module workflows a step further. In SIT, automations are designed to facilitate the flow of data and actions between pages, the CRM, email, SMS, payments, the calendar, and the LMS. In other words:
- ClickFunnels excels at automating marketing around the sales funnel
- SIT aims to automate business operations across multiple components simultaneously
Business Management
This is likely the biggest difference between the two platforms.
ClickFunnels remains primarily a sales and marketing environment. Even though the platform has expanded, it does not position itself as a comprehensive business workspace focused on overall company management. Its public messaging remains “funnel-first.”
Sell It Today, on the other hand, was designed from the outset as an operational dashboard. Sell It Today offers a customizable dashboard, role-based access control, unified navigation, universal search, workspaces, reporting, and integrated business modules.
If your focus is “how to sell more with a funnel,” ClickFunnels speaks your language.
If your focus is “how to run my business with fewer tools,” SIT is a better fit.
Payments and Finance
ClickFunnels obviously handles online sales and checkout logic within its product ecosystem. Its offering is geared toward monetizing funnels and online businesses.
Sell It Today goes further on the Finance side. Sell It Today includes an integrated payment infrastructure, checkout workflows connected to the CRM and other modules, as well as a broader vision for payments and financial management. Sell It Today also aims for transaction fees below market standards as part of its product vision.
This is therefore a clear point of differentiation for SIT if your goal isn’t just to generate revenue from a funnel, but to reconnect payments, customers, automation, reporting, and operations.
Pricing
Here’s a simplified overview of the pricing.
| Plan | Sell It Today | ClickFunnels |
|---|---|---|
| Starter / Entry-Level | €37/month | $97/month (Optimize) |
| Intermediate Plan | €97/month | $197/month (Scale also listed with annual billing) |
| Advanced Plan | €347/month | $297/month (mentioned in some blog posts / previous offers) |
Sell It Today’s pricing structure is €37, €97, and €347 per month.
For ClickFunnels, the official pricing page notably lists an “Optimize” plan at $97/month and a “Scale” plan at $197/month, with discounted annual equivalents also displayed on the same page. Other editorial pages on ClickFunnels still mention a pricing structure of $97 and $297, suggesting that the pricing presentation may vary depending on the page or offer viewed.
The useful takeaway for the reader, therefore, isn’t just “which one is cheaper?”, but:
- ClickFunnels can be cost-effective if you’re looking for a tool heavily focused on funnels
- SIT becomes potentially more attractive if you’re replacing multiple tools at once
Pros and Cons
Sell It Today
Strengths
- Clear “Business OS” positioning
- Essential native and integrated modules
- CRM, funnels, email, SMS, calendar, LMS, payments, and dashboards all in one system
- Potential reduction in the number of tools and cumulative costs
- A more comprehensive view of customer and business data
Limitations
- Broader positioning, so potentially more challenging to grasp than a purely funnel-focused tool
- May seem “more than necessary” for a user who only wants to launch a few sales pages
ClickFunnels
Strengths
- Strong focus on funnels and conversion
- Clear and straightforward positioning
- CRM, appointments, email marketing, courses, and sales pages already integrated into the ecosystem
- Highly relevant for entrepreneurs focused on funnels
Limitations
- Less geared toward a comprehensive operational dashboard
- May require additional tools if your needs extend beyond funnel-first marketing
- Higher entry-level pricing than SIT.
Which tool should you choose?
Choose Sell It Today if:
- you’re already using multiple tools
- you want to unify CRM, pages, automations, payments, and shipping
- you’re experiencing friction from fragmentation
- you want a more cohesive system for scaling
Choose ClickFunnels if:
- your top priority is building funnels
- you’re looking for a platform highly focused on online sales and conversion
- your business is still heavily centered on funnel-based pages, sequences, and offers
In practice, the right choice depends less on the “best platform on the market” than on your actual problem:
- problem = selling with effective funnels → ClickFunnels can be excellent
- problem = a fragmented tech stack that slows down your business → SIT is a better fit
Why Sell It Today Is a Business OS
The real difference between SIT and many competing tools lies in the mindset.
ClickFunnels is a very powerful sales tool.
Sell It Today aims to become the system layer of the business.
This isn’t just a change in messaging. It’s a change in the operating model.
With a Business OS, the idea isn’t to stack:
- a funnel builder
- a CRM
- a calendar
- an LMS
- a payment system
- a separate dashboard
The idea is to ensure that these building blocks share the same data and the same workflow logic.
This is perfectly summed up by the SIT promise:
a single system to run your business.
And that’s where the benefits lie:
- less friction
- less maintenance
- fewer tools
- greater speed
- greater transparency into business operations